2020 Sports Personality of the Year Awards to take a break the norm

NAIROBI, Kenya, Feb 17 –The 2020 Sports Personality of the Year Awards (SOYA) will take a change from its tradition and host sports men and women to a day-long symposium and appreciation dinner on Saturday, February 20th2021 in Naivasha.

The change was necessitated  after  the  2020  Sporting  Calendar  was  disrupted  by  the COVID-19  pandemic  that  saw  major  events  like  the Tokyo  Olympics,  World  Athletics Under-20 Championships and World Sevens Series postponed.

The pandemic  also  affected  the  local  sports  that  led  to  some  of  the  leagues  like  the Football  Kenya  Premier  League,  Kenya  Cup  and  Volleyball  season  among  others cancelled.

This year’s event will be sponsored by the County Government of Nakuru, who injected Kes  2  million,  Communications  Authority  of  Kenya,  who  boosted  the  event  with  Kes  2 million, Safaricom PLC with Kes 1 million and CPF Financial Services with Kes 300,000.

Speaking during the launch while receiving the sponsorships, SOYA founder Paul Tergat said;  “I  wish  to  pay  great  tribute  to  our  partners  here  today  for  seeing  beyond  the challenges; indeed, the adversity of COVID-19 and sharing their little resources towards making the SOYA 2020 recognition awards and sports symposium possible to organize.

”SOYA chairman Chris Mbaisi added that; “The event will be different from previous as we shall  not be  rewarding  top  performances  in area  of  sport  but  rather  recognising efforts and possibilities during the year 2020.”

“However,  because  sports  is  a  resilient  human  endeavour,  we  shall  host  a  sports symposium and a gala night to honour a few people who made an effort to overcome the adversity,” Mbaisi stated.

CPF Financial Services Group CEO, Hosea Kili promised to support the SOYA awards for  the  long  haul  as  is  testament  to  their  brand that provide support  through  pension schemes to Kenyans of all walks of life including sports men and women.

“The Brand Equity  the  sports  men  and  women  have  brought  to  Kenya  needs  to  be celebrated. We are proud to join the fraternity of SOYA sponsors and want to assure you of our continued support. As a corporate, we have CPF Group Foundation to support and provide athletes with a pension fund scheme that we will be launching later in the year,” he noted.


Speaking  on  behalf  of  the  Communications  Authority  Director  General,  Mr.  Chrispine Ogongo,the Manger for Licensing, Compliance and Standards noted that SOYA 2020 is taking place as the country heals from the COVID-19 pandemic and the diversion from the norm in hosting this event is much welcome.

“The Communications Authority of  Kenya has  supported the  annual SOYA  awards  for over 8 years. This is line with our Corporate Social Responsibility initiatives that seek to provide  support  to  our  sportsmen  and  women.

During  the  pandemic,  we  supported various ICT platforms that were adopted as a way of communication and outreach to the sports men and women and seek to continue this innovation as we grow the digital space in Kenya. We commend the SOYA team for setting up a symposium and wish you every success in hosting the event this weekend, he added on to say.

Dr. William Migwi, Nakuru County Director for Sports and Youth, speaking on behalf of the Nakuru Governor H.E. Lee Kinyanjui, welcomed SOYA to the county.

“The County Government is happy to host the event in Naivasha this year. We welcome you to the county of unlimited opportunity and diversity. At Naivasha, the participants will get to explore sports and safari tourism at its best. We as a county are glad to partners with SOYA and will provide for accommodation of participants coming to the event,”an elated Migwi explained.

For the Symposium that will be attended by top athletes in the country, the sessions will have three topics, the first being how sportsmen and women can handle fame and failure that  will  be  conducted  by  2008  Beijing  800m  Olympic  Champion  Wilfred  Bungei  and Wangui Kibe who will take through the athletes on how to manage success.

The second topic will be on Sports Health that will be handled by Dr. Ilako Kanyali who will  speak  on  mental  health  specialist  and  Sarah  Shibutse  who  will  take  the  athletes through the effects of doping.

The last topic will be Sports Media and Branding and this will be conducted by Charles Gacheru  and  veteran  journalist  Elias  Makori.

After  the  symposium  that  will  be  held  at Sawela lodge, an appreciation dinner gala for the sports personalities will follow thereafter at Lake Naivasha Resort.



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